A contact button or form only starts the job. The business needs to capture context, assign an owner and make a next action visible. A landing page can make it easy to contact a business, but the page is only the first part of lead capture. The work after the click...
A quick service-page audit should check clarity, area, mobile credibility, contact action and the process after the click. A website audit does not need to begin with fonts, animations or a new platform. For a small service business, the first useful audit is about...
