The One Page

WhatsApp and Facebook are not your whole web presence

Social and chat channels can start customer conversations, but a small business still needs one clear place it controls. A business can get enquiries through WhatsApp and Facebook without having a clear website. We have seen this in SmartAnt outreach: businesses may...

Five checks before spending money on more website traffic

A quick service-page audit should check clarity, area, mobile credibility, contact action and the process after the click. A website audit does not need to begin with fonts, animations or a new platform. For a small service business, the first useful audit is about...